THE VIET STORY

In the vibrant heart of Dubai, where cultures intertwine and diversity thrives, The Viet Concept was born. 

It all began with a kind act that greeted me every day: "Your clothes look amazing, where did you buy them?" With a proud smile, I responded, "Vietnam. I am Vietnamese."

Driven by a desire to share this with the world, I embarked on a journey to bring creations by Vietnamese designers to the global stage. Not only does The Viet Concept build our community and pay tribute to our heritage, but it also embodies authenticity, dedication to quality, and uniqueness.

Beyond mere business, we invite you to become Em of The House, embarking on a journey of self-discovery—to be rooted within, to find confidence and beauty from inside out. Embracing our inner essence and celebrating the unique spirit that resides in each of us. 

Proudly, made in Vietnam.

Rooted within. 

Every girl is inherently unique and beautiful. Our unique designs are an invitation to embrace individuality, encouraging you to express your distinct style. In a world that celebrates diversity, let your fashion be a reflection of the beautiful difference that is you.

Proudly rooted in Vietnam, our brand is synonymous with exquisite craftsmanship. We embark on a journey to bring our high-quality Vietnamese products to you, prioritizing excellence at every step.

Authenticity is at our core. We provide affordable prices, granting everyone the opportunity to express their unique style with high-quality products.

Le Kim Thuy Trang made the UAE her home on 02.08.2022, transitioning from a corporate life filled with doubts to a journey of passion and purpose. To Kim, fashion isn’t about fancy trends; it’s about the excitement it brings and the confidence it instills.

This belief led to the founding of The Viet Concept on 02.04.2024. At The Viet Concept, our value is rooted in embracing who we are, celebrating our uniqueness, and empowering women with every piece of apparel.