Discover Exclusive Collection at The Viet Concept

BEAUTY OF THE SOUL

JAMAL AL RUH

Exclusively, Just For You

Once upon a time, there was a dream to create a collection that truly celebrated the inner beauty of every woman. Thus, Jamal Al Ruh—meaning "Beauty of the Soul"—was born.

This exclusive collection is not just about clothes; it’s about embracing who you are with grace and confidence. Imagine stepping into a room draped in luxurious fabrics, with delicate details that whisper sophistication.

Every piece is thoughtfully crafted to honor modesty, proving that elegance can be timeless and captivating.

True beauty isn't about what the world sees, but the soul you reveal.

Discover Exclusive Collection at The Viet Concept

THROUGH FASHION

Styling like the woman in your vision board

Item of the week

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CAOSTU • White Athena Maxi Dress

Regular price Dhs. 2,058.00
Taxes included.

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Exclusive collection at The Viet Concept
Exclusive collection at The Viet Concept